Development Policy Centre Policy Brief No. 15
Since the merger of Australia’s independent aid agency, AusAID, into the Department of Foreign Affairs and Trade (DFAT) in late 2013, the Australian aid program has reduced its aid communication efforts, particularly online. This brief will look at why it is important to invest in aid communication, with a focus on web and social media, and how DFAT can do better. It draws on qualitative and quantitative analysis of aid communication on the DFAT website and on Twitter, and compares DFAT’s efforts with those of other aid donors.
Betteridge, A. 2016, ‘Communication post-integration: reloading Australia’s efforts’, Policy Brief No. 15, Development Policy Centre, Crawford School of Public Policy, Australian National University, Canberra.