2 Responses

  1. Anne
    Anne August 24, 2016 at 10:50 am

    It would be interesting to look at usage stats alongside this analysis to see how people are using the sites and what they’re looking for from the sites. I realise 2 things in saying this: 1. you won’t have access to usage stats and 2. How people use it will be partly driven by how it’s set up and the information that’s available. But it would be interesting to see if people are only looking for donation/fundraising information and that’s why the NGOs have put so much emphasis there, or is there a disconnect between what’s provided and what’s wanted.

    1. Terence Wood
      Terence Wood August 24, 2016 at 11:36 am

      Thanks Anne,

      That’s a great question/idea. And there would be really good research to be done by someone working alongside an NGO in this area. (As you say, access to data like usage stats would be crucial.)

      Thinking about your comment, one thing that struck me is that many big companies (the example given is usually the New York Times) randomly allocate different versions of their website to different visitors, and then analyse how visitors behave (in the NY Times’ case, whether they click through to read articles or not).

      I’d be fascinated to know if any NGOs did this and what they found when they did.

      Thanks again.


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