9 Responses

  1. Julie
    Julie April 6, 2017 at 9:53 am

    Thanks for the article – how many people in the survey?

  2. Marcus
    Marcus March 23, 2017 at 12:36 pm

    Terence and Camilla, is it possible that the Ministers you quote aren’t talking to “all Australians” (the demographic that the survey samples), but rather, are talking to the populist right flank of the Australian voting public that currently vote coalition, but are considering switching their support to One Nation (or similar)? I think the proposition that Australians are generally supportive of helping poor people in foreign countries is credible, but the populist right of the Australian voting public probably have a different attitude to foreign aid, and I think the Ministers may be referring more to the latter group, rather than all Australians. What do you think?

  3. Chris Roche
    Chris Roche March 23, 2017 at 8:51 am

    Terence & Camilla, has anyone tested public attitudes to messages around international cooperation to solve common problems (i.e. global public goods) vs messages about aid? I appreciate this would be hard to test – and coming up with compelling messages for the former might be a challenge(!) – but I think it might provide some useful insights into what new narratives may, or may not resonate.

    1. Tony Milne
      Tony Milne March 23, 2017 at 2:17 pm

      Hi Chris,

      We have conducted such research. Last year we commissioned message testing with 1500+ people (cross section of Australians) and dial tested six different messages. The survey was extensive (15min+ per person). We are presenting a summary of that research at three “Transforming our Message” workshops. The Canberra one was last week, but we have the Melbourne and Sydney ones next week. We hope to also present at ACFID conference and other opportunities.

      One key finding – national interest arguments (what’s in it for us) are not mobilizing for our core supporters and not persuasive to the middle ground.

      1. Chris Roche
        Chris Roche March 24, 2017 at 9:44 am

        Thanks Tony I will try and come along to the Melbourne event. Did you test a ‘common interest’ message (i.e. what is in it for all of us)?

        It seems to me that is not quite the same as a national interest argument (i.e. what is in it for ‘us’ and ‘them’)

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