3 Responses

  1. Jonathan Krause
    Jonathan Krause September 12, 2016 at 10:44 am

    it’s great this conversation is opened up. i come from background of 25 years of communicating about aid (as a fundraiser).lessons learned:
    1. don’t talk about aid, talk about people
    2. ‘hero’ is not Australian Government or DFAT or formerly AusAID, it is ‘Australia’ or ‘Australian people’
    3. go to where audience is ‘at’, not where we’d wish they would be
    4. simple, emotional, first person
    5. show problems ‘fixed’
    6.. and be patient 🙂

  2. Ann Observer
    Ann Observer September 9, 2016 at 2:15 pm

    Ashlee – Your arguments rest on the assumption that DFAT management cares about aid.

  3. Camilla Burkot
    Camilla Burkot September 9, 2016 at 10:54 am

    Thanks, Ash, for this great policy brief and blog series. As far as I can tell, DFAT (and other aid agencies) have almost nothing to lose and everything to gain from communicating more, and more openly, about what Australian aid does and the difference that it makes in people’s lives. I think your recommendation on increasing engagement mainstream media is a particularly important one; I imagine many of the people who go to the aid pages of the DFAT website or follow it on Twitter are already well-informed about Australian aid — the challenge is reaching the broader public.

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